On March 29, the 2025 International Forum on Poverty Reduction Governance and Global Development (Nujiang) opened in Lushui City, Nujiang Lisu Autonomous Prefecture.
Zhang Yafeng, Chairman of Daiyi Group and Chairman of Daiyi Love Foundation, and other Daiyi representatives attended the forum, exchanging experiences in poverty reduction, promoting the implementation of global development initiatives, promoting the comprehensive revitalization of the countryside, and seeking ways of modernization and sustainable development with about 300 Chinese envoys, government officials, experts and scholars from 34 countries, the United Nations and other international organizations.
International Focus
Exploring the Way of Poverty Reduction Governance and Global Development
The forum was co-sponsored by the Yunnan Provincial People’s Government, the Foreign Affairs Bureau of China, and the China Public Relations Association, and organized by the Press Office of the Yunnan Provincial People’s Government, the Institute of Contemporary China and the World, the Department of Agriculture and Rural Development of Yunnan Province, the Foreign Affairs Office of the Yunnan Provincial People’s Government, the People’s Government of Nujiang Prefecture, and the CCCC Group.
▲Site of Forum Activities
Du Zhanyuan, member of the Standing Committee of the 14th National Committee of the Chinese People’s Political Consultative Conference (CPPCC) and Director General of the Foreign Languages Bureau of China, Wang Xiangang, Deputy Secretary of the Party Group of the Yunnan Provincial Government, and Guo Weimin, President of the China Association of Public Relations (CAPR) delivered speeches. Former Deputy Prime Minister of Belarus Anatoly Tozik, former Director-General of UNESCO Irina Bokova, envoys of Cameroon, Dominica, Madagascar, Democratic Republic of the Congo, Lesotho, Cape Verde, Guinea, Jamaica, Bulgaria, Armenia, North Macedonia, Latvia, Chad, Nepal, Albania, Burkina Faso, Ghana, Peru, etc., were also invited to attend the forum. The forum also invited representatives of international organizations, experts and scholars, media leaders and business leaders to participate. Zhang Yafeng, Chairman of the Board of Directors of Daiyi Group and Chairman of Daiyi Love Foundation, Xu Xue, Executive Director of Daiyi Tea Road Institute and Dean of the College of Arts and Letters, and Li Jian, Secretary of the Party Committee and Chairman of the Labor Union of Menghai Tea Factory, were invited to attend the meeting.
▲Chairman Zhang Yafeng attended the forum
Da Yi Model
Tea, Culture and Tourism Integration Enabling Sustainable Development of Border Villages
In the thematic forum “Agriculture, Culture and Tourism Integration and Construction of Harmonious Countryside”, Chairman Zhang Yafeng made a wonderful speech of “Tea Fragrance to the Far East, Integration and Co-survival – Tea, Culture and Tourism Integration to Empower the Sustainable Development of Border Countryside”. She said it was a great honor to be invited to this international forum, standing on the stage of China’s historic achievement in poverty reduction, and gathering with global partners committed to poverty reduction governance and sustainable development in Nujiang, Yunnan to discuss the proposition of “integration of agriculture, culture and tourism to build a harmonious and beautiful countryside”. Dayi always believes that the power of a piece of tea is enough to transcend mountains and rivers, connect the world, and write a new chapter of integration and coexistence on the fertile soil of rural revitalization.
▲President Zhang Yafeng speaks at the special forum
Eighty-five years ago, the Fohai Experimental Tea Factory (the predecessor of Menghai Tea Factory), which was built to revitalize China’s tea industry, was formally put into operation. Several generations of Daiyi people have gone through great hardships to create a new era for the Daiyi brand, and the Daiyi Group, which has Menghai Tea Factory as its core enterprise, has lived up to its name of “leading enterprise of China’s tea industry”, and has driven the Puerh Tea industry to the international arena. The “Dayi Tea Production Technique” has been selected to the United Nations’ list of human non-legacy, gaining recognition and attention from the world. In the process of enterprise development, Daiyi has always adhered to the tenet of “Achievement in the society, dedication to the society”, and actively integrated into the national strategy of poverty alleviation and rural revitalization.
Menghai County is the core production area of China’s Pu’er tea, and has been the “hard core” of Yunnan’s poverty alleviation campaign. 2005 to 2023, Dayi purchased about 166,000 tons of raw materials of gross tea, purchased about 7.43 billion yuan of funds, and paid about 3.67 billion yuan of local taxes, benefiting 280,000 tea farmers in Menghai County, which has provided stable incomes and a good environment for the local tea farmers. This not only provides a stable income for local tea farmers and adds vitality to the local economy, but is also recognized by the Yunnan Provincial Leading Group of Poverty Alleviation and Development as a “Model of Social Poverty Alleviation”.